🕒 2-minute read

Introduction.

A trade mark is any sign—word, logo, shape or combination—used to distinguish your goods or services from those of others. Beyond mere branding, a trade mark signals quality to consumers and builds long-term recognition.

What Qualifies as a Trade Mark?

In Australia, signs can include logos, slogans, three-dimensional shapes or even sounds.

To be registrable, a mark must be distinctive (i.e. not merely descriptive) and actually used (or intended to be used) in commerce.

Key Benefits of Registration.

1. Exclusive Rights: Only you can use the mark in relation to your registered goods & services.

2. Asset Value: A registered trade mark can be sold or licensed as an intangible business asset.

How to Get Started.

File your application online in a few easy steps with the plummark. IP Australia-integrated Online Platform.

This post is for general information only and not to be considered legal advice.